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Author:Camille Laurent

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Ultra Fast or Unsustainable? Digging Into Saudi Arabia’s Q Commerce Rush

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Executive Overview Saudi Arabia’s ultra fast delivery experiment, often branded “Q commerce,” promises groceries in ten minutes and electronics in
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Are Companies Learning Too Much About You?

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Introduction: Data in the Driver’s Seat Personalized recommendations, instant coupons, and friction-free checkout flows all rely on one commodity: consumer
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The FDA’s AI Move: Strategic Innovation or Just Regulatory Theater?

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Executive Overview On Friday, the United States Food and Drug Administration released a briefing that confirmed enterprise deployment of a
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What Happens When Memes Become Marketing Strategy?

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Introduction Scroll any social platform in 2025 and the pattern is unmistakable. Between product tutorials and influencer reels sit bite-sized
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Behind the cyber curtain: how AI is fueling the new wave of threats

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Introduction: data points that demand attention Cyber incidents cost North American organizations an estimated 6.9 billion dollars in reported losses
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Why Retail Media Is Quietly Becoming a Must Use Channel

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Executive overview Retail media, once a fringe tactic inside ecommerce marketplaces, is now a statistically validated performance driver for small
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Are local events the secret weapon behind small business growth

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In an age where digital impressions are easy to measure but harder to trust, a surprising trend has emerged. Small
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AI tools are shaping campaign strategy more than you think

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Artificial intelligence is no longer a niche advantage in marketing. It is now a core driver of strategic decision-making across
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Beyond the headlines: what JPMorgan’s token strategy really means for business

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In July 2025, JPMorgan Chase introduced a blockchain-powered innovation that moves U.S. dollars through a system of deposit tokens. At
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