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Author:Camille Laurent

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Meta’s Ad Automation
Digital Marketing & Advertising Uncategorized

Meta’s Push Toward Ad Automation Raises New Questions

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What Free Software Is Really Costing You
Cybersecurity

What Free Software Is Really Costing You

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For many small business owners, free or low cost software tools seem like a no brainer. Why spend hundreds of
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India’s $1 trillion digital surge
E-Commerce

What is fueling India’s $1 trillion digital surge?

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India’s digital economy is forecasted to cross the $1 trillion mark by 2028, a milestone that signals more than consumer
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Are Shorts the new SEO hack
Digital Infrastructure

Are Shorts the new SEO hack? a data-driven look at Google’s latest search shift

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When YouTube Shorts first entered the social video space, they were seen as an answer to TikTok. But today, their
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celebrity brands winning without ads
Digital Marketing & Advertising

Are celebrity brands winning without ads or just rewriting the playbook?

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The rise of celebrity-led businesses that bypass traditional advertising has raised important questions for marketers and small business owners. MrBeast’s
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Canada’s $300M AI compute fund
Artificial Intelligence

What’s really behind Canada’s $300M AI compute push?

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In 2025, the Canadian government officially opened applications for a $300 million AI Compute Access Fund. At first glance, the
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introchek – Who is really paying for AI’s growth
Artificial Intelligence

Who is really paying for AI’s growth? Follow the cables

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AI is having its moment in the spotlight, but beneath the public fascination with ChatGPT and machine learning breakthroughs lies
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s AI the future of advertising or just a temporary trend
Uncategorized

Is AI the future of advertising or just a temporary trend?

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Artificial intelligence dominated the stage at Cannes Lions 2025. From generative tools that pump out hundreds of ad variations in
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are-you-digital-defenses-actually working
Cybersecurity Digital Infrastructure

Are Your Digital Defenses Actually Working? A Sober Look at VPNs, 2FA, and Password Tools

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We dug into the tools most businesses rely on-here’s what we found Every business knows they need cybersecurity. But are
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ecommerce-tactics-that-are-working-and-those-that-are-all-hype
E-Commerce

Behind the Buzz: E-Commerce Tactics That Are Working-And Those That Are All Hype

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An investigative look at which trends in online selling hold water and which are fizzling fast E-commerce has become synonymous
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